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The Priority makes breaking the pattern of chasing men who avoid defining the relationship wicked simple and fun—with expert support every step of the way. It's where you'll be developed to become THE PRIORITY men refuse to fuck it up with.

For Badass women ready to stop getting hooked on Hot-COld men and enter a healthy, lasting partnership by dating a roster of eligible bachelors.

The 4-month small group experience 

The Priority

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On top of all that...Your life is spicy. You've got the dream career, the professional licenses, and the brains of a genius. Your bank account? Solid. Your social life? Booming. Your skin care? ON FLEEK. Yet...When it comes to dating, you keep looping on the "Where is this going?" highway.

HOW TO KNOW IF YOU HAVE THE SITUATIONSHIP PATTERN:

  1. Fairytale beginnings keep turning into occasional “hangouts” and you’re wondering where all his effort went.
  2. You crave commitment, but you’re deathly afraid that asking for it will make him leave.
  3. He OPENLY tells you it’s “casual,” but you keep trying to become the woman he’ll change his mind for.
  4. You hold on to how he treated you in the beginning as proof that you HAVE TO earn back the fairytale version of him.
  5. You edit yourself, shrink your needs smaller than JLO’s G-string, and give yourself another healing assignment so he’ll finally choose you.

Babygirl, you're incredibly smart. You know you've been down this road before. This stunt has the power to risk everything you've worked so hard to accomplish. Your career. Your fitness. Your mental health.

You and I both know it's simply NOT THE DATING DESTINY you were born to fulfill. I can see that you're a ride-or-die who follows through. You find it hard to quit on people you deeply care about. That's why I'll be right by your side. Text by text. Date by date. Helping you end this pattern for good.

Seriously, it’s time you become that bitch. The one he treats better than his BMW collection.

You're a hopeless romantic. The type that sniffs his hoodie in secret, drinks from the same spot his lips took a sip from, and is a certified ride-or-die who is motivated to find her life long partner.

End the annoying dating risks, FOR GOOD!

You deserve the best of the best before meeting your Mr.Forever!

What you need is to permanently ditch the pattern of chasing hot-cold men and become THE PRIORITY for eligible bachelors!

Your "energy" doesn't have to align perfectly with mercury in retrograde.

Your subconscious doesn't need to be fingerbanged into submission.

You don't have an inner child or father/mother wound that needs more "healing" in therapy.

You do not need another "healing era" in isolation!

You are ready to merge homes, raise a family (paws count!), and make an impact together.

You can’t wait to do the holidays, road trips, and the weekly Costco trips with an eligible bachelor by your side.

You desire waking up to consistent check-ins, unmistakable interest, and date night plans with someone who cherishes your intellect & banter.

You need a feedback loop with an expert on how to connect with men on an emotional level.

You don't want dating another wrong cock to wreck the career (and life) you've worked so hard to build by wasting another year long limbo.

You haven’t had the "What are we?" talk and, quite frankly, you want expert support on how to deal with this gracefully this time around.

You don’t want to prematurely end something good but you’re also not trying to get duped into another one-sided connection again.

You have a loss of self-trust. Constantly unsure if he’s out of line or if it’s your anxiety acting up. The “should I stay or should I go?” loop.

SIGNS YOU’RE READY TO END THE PATTERN:

Let's work Together →

After unknowingly becoming a married man’s side chick and losing my sanity over a 23-year-old bartender and an overseas Air Force captain…I couldn’t stomach another confusing connection.

The breakup with these men made my life a living hell. Therapy, books, solo trips that were spent crying, breathing coaches, and paying psychics to confirm my hope that they were going to come back. Yup. CRAZY.

As a cybersecurity auditor, I was trained in knowing when something was a one off and when something was a systemic breakdown. And as much as I wanted to blame these men, their "avoidance," and their lack of care... I was STILL the common denominator in all of my drama. If something was going to change...it had to be ME.

First, I started with a feminine energy dating coach. This is where I learned to date multiple men (aka the roster). And while it did wonders for distributing my attention...it still didn’t make choosing the RIGHT MAN easier.

That's when I started applying the cybersecurity principles I’d learned throughout my career to my dating life. HOW DARE I?!?!

While I wasn’t exactly a master of the woo-woo stuff, like making vision boards of my dream love story, I was an absolute monster at project planning. Soooo, I started planning what I actually wanted out of dating. Yup, I embraced my “masculine.”

I had access management plans, a behavior based progression ladder, and a disconnection response plan for when they started exhibiting hot-and-cold behavior. If my former employers (Amazon, Costco, and lululemon) could use these principles to manage their cyber threats...why couldn’t I use them to manage my dating threats?

Anyways, the system I teach inside The Priority grew out of applying these principles across 250+ dates (don’t even get me started on how many men) before meeting my Mr. Forever. It's what helped me release my fascination with inconsistent cocks while getting me in the arms of my dream man!

You know, the kind of man who’s attentive to your needs, assertive about where the relationship is heading, and accountable for his words and promises. And now I'm on a mission to share it with you!



A decade of therapy, books, gym routines, and solo dates never solved my cock problems. Trust me, I tried!

Former CEO of Limerence & Situationships

Hi, I’m Theory

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3. Sass

This is how we make your voice sing! I'll coach you to communicate what you want, ask better questions, and express yourself without wondering if it was "too much".  The Colorful Comm framework will make emotional connection a breeze. You also learn The Score Card method to make sure you're not responding from a reactive state. Your communication will break down confusing walls, assess compatibility, and create connection. Hello, healthy conversations that actually get you somewhere.

2. Somatics

This is the antidote for when your body has sensation attacks. This work will bring up triggers and make you reactive. I’ll teach you body based tools (visualization journeys + movement) that’ll defuse the bombs... BEFORE they go off on a man! My favorite? The Mapping The Beauty tool! It's what I deploy every time the pressure rises. You’ll build emotional capacity...which means...no longer sending long paragraphs, or negotiating for attention by lowering your standards.

1. Strategy

This is medicine for your overthinking mind. I'll show you the play by play system (The Chooser Advantage) that take the guesswork out of getting yourself unglued. I'll teach you my 7 Rules of Play so you can pace yourself peacefully. The Roster WITH a progression ladder to end decision fatigue. The MVP Profile so you can attract THE RIGHT MEN. Girl, you're going to be able to assess if the current guy is even worth sticking around for.

Here's Your Priority Pass!

Let's get you unglued from the situationship pattern.

The Priority Pass is my proven method for taking your mind + body + voice towards the ultimate end zone: lasting love with your Mr.Forever.

In just four months, the pass will take you from approval-seeking intern to the unfuckablewith woman. You know, the one the best men are dying to commit to.

Apply now →

Clear guidance on how to express interest, boundaries, and lead difficult conversations without second-guessing yourself.

Texting & Communication Audits

In-the-moment support when a text, date, or emotional trigger hits. Get guidance before you overthink, people-please, or cut someone off out of frustration or fear.

Unlimited Telegram Group Support

Real-time coaching to help you calibrate decisions as they happen. You’ll learn how to respond to men from clarity and self-trust, not anxiety or urgency.

Weekly Group Coaching Calls

You’ll begin with a private onboarding call to map your dating history, clarify your current goals, and create a personalized plan for your situation.


Private 90-Minute Kickoff Call

WHAT’S INCLUDED:

It's your official onboarding call and we’re making you THE PRIORITY!



03

We’ll do a quick discovery call to ensure we’re the right fit for each other.

02

FIll out the application.

01

THE STRUCTURED PROCESS

- Alex, Nurse

"I realized I’ve ruminated and avoided certain feelings by not being able to identify them (sounds so simple) but once I worked with Coach Theory more I began to see where there was a clear block in my body I wasn’t realizing and how it was affecting how I perceived things.

I was avoiding pain through ruminating/overthinking rather than just actually feeling and validating the issue internally. Then I could get back to “me” and navigate a relationship dynamic from there. It’s helped so much with getting back to grounding after rejection."

After:

"I felt a lot more in scarcity mindset, I felt less confident, I struggled with knowing how to proceed with certain conversations or dynamics with men because I over thought a lot. "

Before:

- Tucge, Artist

"You gave me courage to be verbal about my feelings and own them. If someone has hesitation about working with you, I’d tell them to just do it."

After:

"I wasn’t sure of what to expect but you made it feel so easy and I felt heard.
Especially since this is a sensitive topic for me, I was worried that I’d feel judged by you but I felt very comfortable."

Before:

- Asin, Marketing Student

"I feel stronger, more grounded, and more in control of my emotional world, and I can see myself continuing to grow in this way. Her coaching style is very personal, you get to talk to her anytime by texting in the group, and she really meets you where you are. It feels very real, not scripted, and she helps you navigate your emotions and patterns in a practical, supportive way. 

You’ll gain clarity, emotional resilience, and a new perspective that can genuinely transform how you handle relationships and yourself."

After:

"I used to be a timid person, living in fear and constantly second-guessing myself. Now, I have much more clarity and can express my needs confidently. I’m able to move through fear instead of letting it control me, and I often do the opposite of what my old patterns would have dictated. "

Before:

Testimonials

Feel chemistry AND still make them beg for cuddles with a smile on your face!

Let's work Together →Start Application →

This is *not* for you if:

This program is not for everyone, and that’s intentional! Save your money and save me a headache.

WHO THIS IS NOT  FOR:

You aren't committed to engaging (online/offline dates) with at least 3 men 3x a week to reshape your attraction to inconsistency.

You are still comfortable using "chemistry" as a reason to stay and suffer this pattern.

You want better results without changing how or who you date. You don't believe you're capable of finding someone better.

You're still heavily invested in making it work with one specific person and are unwilling to let go.

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be the woman he can't afford to fuck it up with

After the end of The Priority, you’ll:

Say goodbye to the dreaded situationship pattern FOR GOOD.

Handle walking away BEFORE it escalates to an all-consuming obsession.

Master sassy communication that get you clarity and help you stay in charge.

Get your self trust back and leave bad connections without guilt.

Develop your discernment in what feels right & WRONG for you.

Be no longer afraid of enforcing your standards or boundaries. 

Know exactly what to do when the anxiety attacks.

Express your feelings and needs without worrying that you’re asking for too much.

Finally be the one doing the choosing.

Get out of this rut with my repeatable system instead of spinning your wheels.

You’ll gain control and self trust

If you've been wondering "WTF am I doing wrong?!?" You're in the right place. I'll guide you through how to do it right with my Priority Pass System. We will figure out how to make dating decisions from a place that honors your desires. No more second guessing yourself about whether you made the right decision.

You'll get comfortable being more of you

No more shapeshifting or walking on eggshells. You’ll learn how to share the truth about your past, your patterns, and your needs without drama! My clients are taught to lead with honesty and transparency in a way that feels grounded, not heavy. Because we only do sassy on The Forbidden Playground!

You’ll get control over anxiety-driven behaviors

That urge to seek reassurance or cut him off ASAP doesn’t mean something is wrong with you; it means your body is perceiving a threat of some sort.

Inside this work, you’ll learn somatic tools that lessen the panic. You’ll build the capacity to tolerate discomfort while learning how to navigate each connection with grace. Of course, I'll be with you every step of the way to help you think through what the correct next step is FOR YOU.


Will this *actually* work for me? 

The smart, analytical babes are asking themselves

You’re not paying for coaching.
 You’re paying to stop bleeding time and leaking tears.

Trying yet another feminine/masculine energy trick that leaves you muted and managed

Therapy sessions that get you nowhere when you're dealing with rejection, conflict, and communication

Going to fertility treatments alone in an Uber without your soulmate by your side

Going on trips or investing in hobbies that don’t teach you any dating skills

Wasting years on a guy who wasn’t serious about you and leaves you heartbroken again

But let’s be real, the bigger cost isn’t the program. It's:

Clear direction.

Stable pursuit.

Self Trust

Consistent effort.

This program will teach you to stop chasing men who drain you and start dating men who court you.

Short answer: yes

Is this worth my time?

FAQS

What if I’m not dating anyone right now?

Women can enter this program between connections or single. It's designed to reduce the risk of rapid attachment before it escalates to uncontrollable rumination and obsession.

If you have a history of this pattern, you're welcome.

Do I have to ditch my situationship?

That's completely up to you.

As someone who stayed casual with her situationship until her roster was filled to the brim with amazing men, my recommendation is to keep him in your orbit until you can no longer justify it.

Seriously, you don't have to quit a job before you apply elsewhere. You don't have to go into the shoe store barefoot. Why not have a lil fun?



How is this different from your other group program?

 The Priority is for women actively dating or approaching a situationship. The breakup program focuses on rebuilding after a man has already exited the chat. Simply put, The Priority is prevention focused.

Why does this cycle keep happening?

I believe the cycle happens due to a combination of explosive chemistry + loss aversion + not wanting to start over + low confidence in being able to find someone MUCH MUCH BETTER. These are things humans can overcome. I focus on what you can control IN THE NOW. Please consult your therapist or spiritual weirdo for complex answers about events that happened in your past.

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 It's time to be prioritized even harder than diamonds! 

Because heartbreak doesn’t have to be horrifying

Dating Risk Manager

LOVE + SPICE
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YES PLEase!